Process

Initiative G2’s collaborative assessment of your energy and water reduction programs provides you with a thorough understanding of your market composition including: demographics, psychographics, ethnic and rural targets. Our process ensures the success of retail buy-downs, residential programs, distribution and education.
Our proven process includes the development of a cohesive strategy, pre and post program evaluation, marketing communications, community outreach programs, ambassadorship and custom reporting to ensure your success.

ASSESSMENT:

  • Analysis of Market Composition and Household Demographics
  • Provide Geographical Segmenting by Zip Codes
  • Identification of Key Retailers Serving each Geographical Region
  • Develop Strategy to Reach ALL Market Segments

ENGAGE:

  • Design Educational Programs
  • Retail Channel Marketing Events
  • In-Field Ambassador Programs
  • Community and Promotional Event Marketing
  • Media Planning and Placement

EXECUTION:

  • Door to Door Delivery
  • Mail Delivery
  • Retail Buy Down
  • On-Site

MEASUREMENT:

  • Field Audits
  • Daily Online Tracking
  • Third Party Auditing
  • Online and Mail-In Surveys
  • Telephone Surveys – Pre and Post